Welcome to the first of our twentieth century fashion trends post. If you are attending Goodwood Revival and aiming to create an authentic vintage look or simply fascinated by how fashion evolves with societal changes, this blog series is for you. 

Other the next few months I will be releasing a sequence of fashion blogs based on 1900's fashion to the modern day. In researching this blog series, I have once more been reminded of the importance of fashion history and how it acts as a visual reflection of the values and morals of society. During the past century, women fought for equal rights, two world wars reshaped societies, space exploration pushed boundaries, and industrial advancements revolutionised production and technology. With all these changes, it is no wonder that the twentieth century generated such an array of fashion trends.

As you move through this series of decade based blog posts, it is important to remember that these iconic looks are not confined solely to a 10 year time frame. Each look is usually designed and introduced to the world several seasons before it gains enough traction to become captured in history. 

Laver's Law provides us with an insightful framework showcasing how garments transition through stages of popularity and decline, offering us a glimpse into the ebb and flow of fashion over time.

Although Laver’s Law cylindrical cycle was first described in 1937, I think it still provides us with a helpful way to describe and predict future trends, albeit we now experience faster cycles due to factors like fast fashion and social media influence. 

For example, today in 2023, we are experiencing the resurgence of fashion trends from the 1970s, such as the long maxi dress, crochet cardigans, and flared jeans. 

Just a few years ago, shoulder pads, popular in the 1930s and 1980s, secured their place in the statement blazer of 2020. 

A little further back, the full skirt, reminiscent of the 1950s, 1980s, and 2010s was the height of fashion, but has once more taken a backseat on the mainstream high street, and now mainly championed and found by "retro" boutiques. 

Reflecting upon fashion history in this way can act like a crystal ball, allowing us to forecast upcoming trends anticipating the styles that will shape our future. The pencil skirt of the 1940's, itself a reflection of the narrow hem of the 1910's hobble skirt, was 'on trend' in the 80's and is due for a resurgence on the catwalk.

However, whether it comes to being ‘on trend’ or choosing a period inspired outfit for Goodwood Revival there is an important aspect to remember. An individuals personal style evolves gradually over time and should showcase your personality. We curate our wardrobes by carefully selecting individual pieces that resonate with our body shape and activities we engage in. There are cherished items that stay with us for years with memories entwined which effortlessly blending with new additions. Fashion fluidity across decades allows us to embrace the beauty of mixing and matching old and new, creating unique looks that allows us to express ourselves.  

The true magic of fashion lies in the details – the captivating hat or shoes we choose and the accessories we wear. These accessories not only complete our outfit but date define it too. So, as you embark on your fashion journey, remember to have fun, check what’s in your wardrobe that could be revived and source an accessory from your chosen time to make your outfit thrive.